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Poster stamp promoting the V for Victory campaign

Object | Accession Number: 2018.233.18

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    Poster stamp promoting the V for Victory campaign

    Overview

    Brief Narrative
    “V for Victory” campaign poster stamp distributed in the United States by the British American Ambulance Corps during World War II (1939-1945). Poster stamps were collectable stamps, slightly larger than postage stamps, with designs similar to posters. Although they were not valid for postage, poster stamps could be affixed to letters and envelopes as a means for fundraising, propaganda, and educational purposes. The British American Ambulance Corps was an organization that sent ambulances and medical supplies to Britain before and during WWII. In early 1941, the “V for Victory” campaign was conceived by Victor de Laveleye, who broadcast for the BBC in German-occupied Belgium. He proposed the idea to his audience because “V” is the first letter of the French and English words for “victory” (victoire and victory), as well as the Flemish and Dutch word for “freedom” (vrijeid). He then called on his listeners to write the V everywhere as an act of resistance against the occupiers. The idea caught on and spread to the Netherlands, northern France, and England. Later, it was observed that the Morse code for “V,” three dots and a dash (. . . —) were coincidentally the first three notes of Beethoven's 5th Symphony. British radio broadcaster, Douglas E. Ritchie (broadcasting under the name, Colonel V. Britton) further encouraged the V as an act of resistance and used Beethoven’s symphony as the theme song for his program. The campaign caught on in the still neutral United States, and in the late summer of 1941, ephemera began appearing with “V for Victory” and the Morse code “V” printed on them. After America entered the war in December 1941, the campaign was officially made a part of the government’s efforts.
    Title
    For Victory Join the “V” Club of America
    Date
    publication/distribution:  1941 August-1945
    Geography
    distribution: United States
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of Forrest James Robinson, Jr.
    Markings
    front, top, printed, white : FOR VICTORY
    front, bottom, printed, white : JOIN / THE “V” CLUB OF AMERICA
    front, bottom, printed, black ink : BRITISH AMERICAN AMBULANCE CORPS N Y
    Contributor
    Issuer: British American Ambulance Corps

    Physical Details

    Language
    English
    Classification
    Posters
    Category
    War Propaganda
    Object Type
    Poster stamps (lcsh)
    Genre/Form
    Stamps.
    Physical Description
    Rectangular poster stamp on white paper with a graphic design, perforated edges, and an adhesive backing. The stamp features a central white letter “V” on a red background resting on a blue semicircle. Within the “V” is a dot/dash series representing the Morse code symbol for “v”. There is white text in a blue box along the top, two lines of white text in the blue semicircle, and a small line of blue text along the bottom. There is a white border surrounding the image and adhesive residue on the back.
    Dimensions
    overall: Height: 1.625 inches (4.128 cm) | Width: 1.250 inches (3.175 cm)
    Materials
    overall : paper, ink, adhesive

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    No restrictions on use

    Keywords & Subjects

    Geographic Name
    United States.

    Administrative Notes

    Provenance
    The poster stamp was donated to the United States Holocaust Memorial Museum in 2018 by Forrest J. Robinson, Jr.
    Record last modified:
    2024-03-19 09:07:16
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/irn612185

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