LEADER 02883cam a2200385Ia 4500001    115441
005    20240621181553.0
008    060407s2002    nyua     b    001 0 eng  
020    0805074031 |qpaperback |qalkaline paper
035    (OCoLC)ocm52315074
035    115441
049    LHMA
040    EUF |beng |erda |cEUF |dAKP |dLHM
050 00 HM263 |b.P715 2002
100 1  Pratkanis, Anthony R.
245 10 Age of propaganda : |bthe everyday use and abuse of persuasion / |cAnthony R. Pratkanis and Elliot Aronson.
250    Revised edition.
264  1 New York : |bW.H. Freeman, |c2002.
300    xv, 416 pages : |billustrations ; |c24 cm
336    text |btxt |2rdacontent
337    unmediated |bn |2rdamedia
338    volume |bnc |2rdacarrier
500    "First published in hardcover in 1992 by W.H. Freeman and Company. First Owl Books edition 2002."
504    Includes bibliographical references (pages 357-397) and index.
505 0  Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
591    Record updated by Marcive processing 21 June 2024
650  0 Propaganda.
650  0 Persuasion (Psychology)
650  0 Public opinion.
650  0 Advertising.
650  0 Television in propaganda.
700 1  Aronson, Elliot.
994    C0 |bLHM
852 0   |bstacks |hHM263 |i.P715 2002
852 0   |bscstacks |hHM263 |i.P715 2002 |tc.2