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Selling modernity : advertising in twentieth-century Germany / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin.

Publication | Digitized | Library Call Number: HF5813.G4 S45 2007

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    Book cover

    Overview

    Format
    Book
    Published
    Durham : Duke University Press, 2007
    Locale
    Germany
    Contents
    Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp
    Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross
    Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe
    "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort
    Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski
    "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts
    Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon
    "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman
    "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens
    "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky
    Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo
    "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.
    Other Authors/Editors
    Swett, Pamela E., 1970-
    Wiesen, S. Jonathan.
    Zatlin, Jonathan R., 1963-
    Notes
    Includes bibliographical references (p. [329]-345) and index.
    Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.

    Physical Details

    Language
    English
    ISBN
    9780822340478
    082234047X (cloth : alk. paper)
    9780822340690 (pbk. : alk. paper)
    0822340690 (pbk. : alk. paper)
    Additional Form
    Electronic version(s) available internally at USHMM.
    Physical Description
    xx, 364 p. : ill. ; 25 cm.

    Keywords & Subjects

    Record last modified:
    2023-04-14 17:18:00
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/bib140943

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