LEADER 03259cam a2200445 i 4500001 252334 005 20180504114949.0 008 150112s2015 enk b 001 0 eng 010 2014049651 035 (OCoLC)ocn891610469 040 DLC |beng |erda |cDLC |dYDX |dBTCTA |dBDX |dUKMGB |dYDXCP |dCDX |dOCLCF |dSTF |dEYM |dNLE |dOCLCO |dOCLCQ |dLHM 015 GBB4E9983 |2bnb 019 891676554909163745 020 9781137489289 |q(hardcover) 020 1137489286 |q(hardcover) 020 |z9781137489296 |q(PDF ebook) 042 pcc 043 a-ii--- 050 00 Z1003.5.I5 |bG87 2015 049 LHMA 100 1 Gupta, Suman, |d1966- |eauthor. 245 10 Consumable texts in contemporary India : |buncultured books and bibliographical sociology / |cSuman Gupta. 264 1 Houndsmills, Basingstoke, Hampshire ;New York, NY : |bPalgrave Macmillan, |c2015. 300 x, 204 pages ; |c23 cm. 336 text |btxt |2rdacontent 337 unmediated |bn |2rdamedia 338 volume |bnc |2rdacarrier 490 1 New directions in book history 520 "This book examines five areas of English-language publications in India: Indian 'commercial fiction' in English; English translations of Indian vernacular pulp fiction; Hitler's Mein Kampf (which commands a significant market in India and globally); Group Discussion guidebooks; and government 'value education' texts (policy statements, textbooks and related). These kinds of publications are generally neglected by academic researchers, which is itself a matter of interest. Conceptualizing his approach as bibliographical sociology, the author explores the presence of these books in the contemporary Indian context - their productions, circulations and readerships - to understand current social trends. The themes that emerge include perceptions of youth, concerns about education, the status of the English language, the book publishing industry, the relationship between public and private sectors, the drives of global and local forces, and tensions amidst social strata"-- |cProvided by publisher. 504 Includes bibliographical references (pages 180-200) and index. 505 0 Keywords and Preliminaries -- Indian Commercial Fiction in English -- Indian Vernacular Pulp Fiction in English Translation -- On the Indian Readers of Hitler's Mein Kampf -- Framing Group Discussion Guidebooks -- Low-End Group Discussion Guidebooks and Kunjis -- Approaching Public Sector 'Value Education' Publications -- Mapping Public Sector 'Value Education' Publications -- Rules of Bibliographical Sociology's Method -- Bibliography. 650 0 Books and reading |zIndia |xSociological aspects. 650 0 English imprints |xPublishing |zIndia. 650 0 Popular literature |xPublishing |zIndia. 776 08 |iEbook version |z9781137489296 830 0 New directions in book history. 856 42 |3Table of contents |uhttps://www.loc.gov/catdir/enhancements/fy1610/2014049651-t.html 856 42 |3Cover image |uhttp://www.netread.com/jcusers2/bk1388/289/9781137489289/image/lgcover.9781137489289.jpg 856 42 |3Publisher description |uhttps://www.loc.gov/catdir/enhancements/fy1610/2014049651-d.html 852 0 |bstacks |hZ1003.5.I5 |iG87 2015