Cadillac ad supporting World War II
Record last modified: 2020-06-30 09:41:23
This page: https://collections.ushmm.org/search/catalog/irn552835
Also in War propaganda posters and ephemera collection
The collection consists of two posters and a full page advertisement produced in the United States during World War II.
Poster depicting the Statue of Liberty and the flags of 30 of the first 31 (Iraq’s flag is not pictured) countries who had declared war on the Axis Powers, and signed the Declaration by the United Nations (an alternate term to describe the Allied Powers). The Declaration pledged the signatories to employ their full resources to the war effort, and prevented them from making a separate peace. The poster was designed by Steve Broder, a Canadian artist working in the United States. The need to manage information about the war on the home front led to the establishment of the OWI in June 1942. This office controlled the design and distribution of war information to the American public in print, radio, and film media. The OWI commissioned work from leading artists to create posters to inspire and instill confidence and patriotism in the American public. The OWI also ran information campaigns for civilian agencies, War Bond drives, and campaigns to ramp up economic production for the war effort. New posters were distributed every two weeks, with the stated goal of placing posters in every city and town in the United States.
American war bond poster printed in 1945, featuring a clenched fist holding war bonds, superimposed in front of the Statue of Liberty’s arm and torch. The symbolism of the image implies that purchasing war bonds was a way the public could support and protect American liberty, represented by the Statue of Liberty’s torch, which is also the lone light in the night sky. The United States Government offered the public the opportunity to purchase war bonds, and return them for reimbursement at a later date. Purchasing bonds was considered patriotic and an investment in victory, and U.S. posters levied patriotic themes and appeals to emotion to garner support. The advertisement posters for war bonds were issued by the United States Treasury Department to encourage the purchase of war bonds and war stamps. There were eight war-loan drives conducted from 1942 to 1945. The public could purchase a $25 war bond for $18.75, which would be used to help finance the war effort. The war bond could be redeemed 10 years after the purchase for the full $25. Bond quotas were set up on the national, state, county, and town levels to encourage the sale of war bonds. Volunteers went door-to-door to sell war bonds. By the end of the war, 85 million Americans had purchased over $185 billion in war bonds.