Overview
- Format
- Book
- Published
- New York : W.H. Freeman, 2002
- Edition
- Revised edition
- Contents
-
Our age of propaganda
Mysterious influence
Mindless propaganda, thoughtful persuasion
The rationalizing animal
The four stratagems of influence
Words of influence
Pictures in our heads
Saddam Hussein : the Hitler of Baghdad?
Questionable persuasion
The power of decoys
The psychology of factoids
The credible communicator
Breakfast of champions, junk food for the self
How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked?
The manufacture of credibility
Prizefighter slays eleven with one look : the influence of mass media models
Packages
Self-sell
Naked attics and neighborhood war heroes : on vividness in communication
Why do they keep repeating the same ads?
If you have nothing to say
distract them
If you want to gain an inch, ask for a mile
sometimes!
Protagoras' ideal : one-sided puffery versus two-sided debate
The fear appeal
The granfalloon technique
Guilt sells
What is the influence of one flower given?
The committed heart
To practice what you preach
The psychology of scarcity and the mystique of phantoms
Education or propaganda?
What is news?
On the ineffectiveness of information campaigns
Subliminal sorcery : who is seducing whom?
Persuasion direct
How to become a cult leader
Propaganda in the Third Reich : a case for uncertainty
Is forewarned forearmed? Or how to really resist propaganda
What we can do to stop propaganda in its tracks
Peitho's children. - Notes
-
"First published in hardcover in 1992 by W.H. Freeman and Company. First Owl Books edition 2002."
Includes bibliographical references (pages 357-397) and index.
Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
Physical Details
- Language
- English
- ISBN
- 0805074031
- Physical Description
- xv, 416 pages : illustrations ; 24 cm
Keywords & Subjects
- Record last modified:
- 2024-06-21 18:15:00
- This page:
- https://collections.ushmm.org/search/catalog/bib115441
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