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Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen.

Publication | Not Digitized | Library Call Number: HC290.5.C6 W53 2011

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    Book cover

    Overview

    Summary
    "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher.
    Format
    Book
    Author/Creator
    Wiesen, S. Jonathan.
    Published
    Cambridge ; New York : Cambridge University Press, 2011
    Locale
    Germany
    Contents
    Machine generated contents note: Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.
    Notes
    Includes bibliographical references.
    Machine generated contents note: Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.

    Physical Details

    Language
    English
    External Link
    Cover image
    ISBN
    9780521762533
    0521762537
    9780521746366
    0521746361
    Physical Description
    xiv, 277 pages : illustrations ; 23 cm

    Keywords & Subjects

    Record last modified:
    2024-06-21 18:45:00
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/bib213906

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