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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Publication | Library Call Number: AM5 .K68 1998
Book cover
Series
The Jossey-Bass nonprofit & public management series
Jossey-Bass nonprofit and public management series.
Format
Book
Author/Creator
Kotler, Neil G., 1941-
Published
San Francisco, Calif. : Jossey-Bass Publishers, c1998
Language
English
 
Record last modified: 2008-08-13 17:23:00
This page: https://collections.ushmm.org/search/catalog/bib29985