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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Publication | Not Digitized | Library Call Number: AM5 .K68 1998

Overview

Series: The Jossey-Bass nonprofit & public management series
Jossey-Bass nonprofit and public management series.
Format: Book
Author/Creator: Kotler, Neil G., 1941-
Published: San Francisco, Calif. : Jossey-Bass Publishers, c1998
Other Authors/Editors: Kotler, Philip.
Notes: Includes bibliographical references (p. 369-378) and index.

Physical Details

Language: English
ISBN: 0787909122
Physical Description: xxviii, 395 p. : ill. ; 24 cm.

Keywords & Subjects

Subjects: Museums--Planning. Museums--Marketing. Museum attendance. Museum finance.

Record last modified:: 2008-08-13 17:23:00
This page:: https://collections.ushmm.org/search/catalog/bib29985

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