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Anti-Roosevelt, pro-Willkie 1940 presidential campaign button

Object | Accession Number: 2015.238.37

Anti-Roosevelt, pro-Willkie campaign button for the 1940 Presidential Election. Several variations of this button were manufactured at a rapid pace. Some had different background colors, while others had different text size and font styles. The campaign button was used to build awareness, and encourage positive word of mouth for the Republican challenger, Wendell Willkie, while simultaneously discouraging support for the Democratic incumbent, Franklin Delano Roosevelt (FDR). FDR was running for an unprecedented third term, which was a major factor the Republicans pressed during the campaign. Willkie also challenged FDR’s New Deal policies and his approach to the ongoing World War. After Willkie was defeated by FDR, he became an ally of the President. Willkie called for greater national support for the Lend-Lease Act, embarked on a new campaign to awaken America from its isolationist slumber and urged unlimited aid to Britain in its struggle against Nazi Germany.

manufacture:  approximately 1940
distribution: United States
Identifying Artifacts
Credit Line
United States Holocaust Memorial Museum Collection, Gift of Forrest James Robinson, Jr.
Record last modified: 2022-05-31 14:19:37
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