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Set of six lobby cards for the movie, “Tomorrow- the World!” (1944)

Object | Accession Number: 2018.590.122

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    Set of six lobby cards for the movie, “Tomorrow- the World!” (1944)

    Overview

    Brief Narrative
    Set of six lobby cards for the film, “Tomorrow- The World!” released by United Artists in December 1944. Lobby cards are promotional materials placed in theater lobby windows to highlight specific movie scenes, rather than the broader themes often depicted on posters. The film was based on a popular 1943 Broadway play of the same name, and centers around a 12-year-old member of the Hitler Youth who moves to the United States to live with his American uncle. Despite his parents’ deaths in a concentration camp, the young boy is entrenched in Nazi ideology, and is arrogant, insulting, and outwardly antagonistic towards his uncle’s Jewish fiancée. The adults debate over the best way to handle the boy, and by extension, Nazi Germany. After a more physical tactic ends in disaster, the characters find that a compassionate and loving approach breaks through. This serves as a metaphor for how to treat the ordinary German citizens living under the brutality of the Nazi regime. “Tomorrow, the World!” carries an underlying message that they were unwillingly forced into the Nazi ideology, and the film promotors even suggested that local discussions should held. This object is one of more than 1,200 objects in the Cinema Judaica Collection of materials related to films about World War II and the Holocaust as well as Jewish, Israeli, and biblical themes.
    Date
    Cinematic Release:  1944 December 29
    Geography
    creation: United States
    distribution: United States
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of Ken Sutak and Sherri Venokur
    Markings
    .1 front, top left, printed, red ink : “SOFT, STUPID, STANGE / PEOPLE, YOU AMERICANS / …no match at all for Emil!”
    .1 front, center, printed, black ink : Lester Cowan PRESENTS / TOMORROW- / THE WORLD!
    .1 front, lower right, within wreath, printed, green ink : Based on the / PRIZE-WINNING / PLAY / which thrilled / Broadway audiences / for 14 months
    .1 front, lower right, printed, black, red, and green ink : WITH A Prize-Winning CAST / STARRING / FREDRIC MARCH • BETTY FIELD / AGNES MOOREHEAD / JOAN CARROLL / EDIT ANGOLD / AND THE SENSATIONAL / SKIPPY HOMEIER / Released Thru UNITED ARTISTS
    .1 front, bottom left corner, printed, green ink : By the same producer / who will bring you / ERNIE PYLE’S “G.I. JOE” / Screenplay by / RING LARDNER, JR. / and LEOPOLD ATLAS / • / From the successful / Stage Play by / JAMES GOW and / ARNAUD D’USSEAU
    .1 front, bottom right margin, printed, blue ink : ALLIED PRINTING / TRADES COUNCIL / UNION / LABEL / ESSEX COUNTY / 7 ©1944 by United Artists Corporation — Made in U.S.A.

    .2-.6 front, bottom left corner, printed, black, red, and blue ink: Lester Cowan / PRESENTS / TOMORROW- / THE WORLD! / WITH A Prize-Winning CAST / STARRING / FREDRIC MARCH • BETTY FIELD / AGNES MOOREHEAD / JOAN CARROLL / AND THE SENSATIONAL / SKIPPY HOMEIER / Directed by LESLIE FENTON Released Thru UNITED ARTISTS / By the same producer who will bring you ERNIE PYLE’S “G.I. JOE”
    .2-.6 front, bottom left corner, within wreath, printed, blue ink : Based on the / PRIZE-WINNING / PLAY / which thrilled / Broadway audiences / for 14 months
    .2-.6 front, bottom right margin, printed, blue ink : ©1944 by United Artists Corporation — Made in U.S.A.
    Contributor
    Compiler: Ken Sutak
    Production Company: Lester Cowan Productions, Inc.
    Distributor: United Artists Corporation
    Biography
    The Cinema Judaica Collection consists of more than 1,200 objects relating to films about World War II and the Holocaust as well as Jewish, Israeli, and biblical subjects, from 1923 to 2000, from the United States, Europe, Israel, Canada, Mexico, and Argentina. The collection was amassed by film memorabilia collector Ken Sutak, to document Holocaust-and Jewish-themed movies of the World War II era and the postwar years. The collection includes posters, lobby and photo cards, scene stills, pressbooks, trade ads, programs, magazines, books, VHS tapes, DVDS, and 78 rpm records.

    Sutak organized these materials into two groups, “Cinema Judaica: The War Years, 1939–1949” and “Cinema Judaica: The Epic Cycle, 1950–1972” and, in conjunction with the Hebrew Union College-Jewish Institute of Religion Museum (now the Dr. Bernard Heller Museum in New York), organized exhibitions on these two themes in 2007 and 2008. Sutak subsequently authored companion books with the same titles.

    Physical Details

    Language
    English
    Classification
    Posters
    Object Type
    Lobby Cards (lcsh)
    Genre/Form
    Display cards.
    Physical Description
    .1 Lobby card with a yellow background printed on rectangular, off-white paper with a white exterior border on all four sides. In the top left corner is a photographic image of the face of a young man with a large smile. To his right is a quote from the film, printed in red. In the top right corner, and extending down the right side, are the faces of a girl, two women, and a man. The girl is smiling and has her hair pulled back with two bows. The woman in the corner has short hair that is partially pulled back, and is glancing to the left. Below her is a man with brown hair, and a woman with dark brown hair that is pinned up. In the center of the card is the film producer and title, printed in large back text, surrounded by multiple groups of short, black accent lines. Below the tile, on the right side, is green text at the center of a circular wreath made of two, green, leafed branches tied together with a ribbon at the bottom. Along the bottom of the card are the film credits, printed in black, green, and red ink. Printing and copyright information is printed in blue text in the bottom margin. The paper is creased and worn with several tears that have been repair with clear tape on the back. There is a surface loss in the top margin on the right. On the back left, there is ink transfer from another image.

    Depicted:
    Skip Homeier as Emil Bruckner, Joan Carroll as Pat Frame, Betty Field as Leona Richards, Fredric March as Mike Frame, Agnes Moorehead as Jessie Frame

    .2 Lobby card on rectangular, off-white paper with a large photographic image in the center and a white exterior border on all four sides. The image shows a scene with two adults and two older children inside a richly decorated home. On the right is a girl with curly dark hair, shown in left profile wearing a matching yellow skirt and jacket and two large, brown bows in her hair. She is listening to the young man standing to her left. The young man has reddish hair and is wearing a black suit with a tie. He is looking at her sideways and gesturing with his hands in front of him. On the other side of the young man is a woman wearing a black dress under a chartreuse-colored jacket. Her light-colored hair is pinned up, and she is looking sideways at the boy and girl. Also looking at them is a tall man on the far left, standing in right profile with his hands in the pockets of his long, brown jacket. Overlaying the image in the bottom left corner is a white rectangle with a narrow, red stripe along two edges. Within the rectangle is the film producer and title, printed in large back text, surrounded by multiple groups of short, blue accent lines. Below the tile are the names of the cast in red text and blue text in the center of a circular wreath made of two blue, leafed branches. Along the bottom of the corner are additional film credits in blue. Overlaying the central image in the other three corners are yellow triangles with thin, curved, black, red, and white line borders along the image edge. Copyright information is printed in blue in the bottom right margin. There is a small tear in the center of the top edge, and ink transfer from another image on the back.

    Depicted:
    Fredric March as Mike Frame, Betty Field as Leona Richards, Skip Homeier as Emil Bruckner, Joan Carroll as Pat Frame

    .3 Lobby card on rectangular, off-white paper with a large photographic image in the center and a white exterior border on all four sides. The image shows a scene inside a home with a woman in the left foreground, and her back to the viewer. Her face is turned in left profile, and she has a white handkerchief pressed to her chin. Her dark brown hair is pinned up, and she is wearing a tan blouse. On the right, in the middle ground, a man in a white collared shirt is holding the limp body of a girl with dark hair. She is wearing an orange dress with a white lace collar and has dark blood on her forehead. Overlaying the image in the bottom left corner is a white rectangle with a narrow, red stripe along two edges. Within the rectangle is the film producer and title, printed in large back text, surrounded by multiple groups of short, blue accent lines. Below the tile are the names of the cast in red text and blue text in the center of a circular wreath made of two blue, leafed branches. Along the bottom of the corner are additional film credits in blue. Overlaying the central image in the other three corners are yellow triangles with thin, curved, black, red, and white line borders along the image edge. Copyright information is printed in blue in the bottom right margin. There is light staining along the right margin.

    Depicted:
    Agnes Moorehead as Jessie Frame, Fredric March as Mike Frame, Joan Carroll as Pat Frame

    .4 Lobby card on rectangular, off-white paper with a large photographic image in the center and a white exterior border on all four sides. The image shows a scene inside the open front door of a home with four boys on the right and a tall man on the left. The man is wearing a brown, knee-length coat with a belt tied around his waist and a white shirt that is unbuttoned at the collar. He is standing in the doorway with his fist clenched and is staring intently at the boy in the center of the group, who faces him is in left profile. The central boy is wearing a black suit, the pants torn at the knee, and white shirt that is unbuttoned at the collar. His fists are clenched and he is staring at the man standing across from him. Two of the other boys, in brown suits and yellow ties, are holding onto the central boy’s arms. The fourth, shorter boy is standing behind him. Overlaying the image in the bottom left corner is a white rectangle with a narrow, red stripe along two edges. Within the rectangle is the film producer and title, printed in large back text, surrounded by multiple groups of short, blue accent lines. Below the tile are the names of the cast in red text and blue text in the center of a circular wreath made of two blue, leafed branches. Along the bottom of the corner are additional film credits in blue. Overlaying the central image in the other three corners are yellow triangles with thin, curved, black, red, and white line borders along the image edge. Copyright information is printed in blue in the bottom right margin. There is a large, light blue, ink smudge in the upper left corner, which extends onto the image. There are pinholes in the lower left corner, and ink transfer from another image on the back.

    Depicted:
    Fredrich March as Mike Frame, Skip Homeier as Emil Bruckner, others unidentified

    .5 Lobby card on rectangular, off-white paper with a large photographic image in the center and a white exterior border on all four sides. The image shows an interior scene in a home where a man is choking a boy, his hands around the boy’s throat. The man is wearing a brown coat with a belt tied around his waist and a white shirt that is unbuttoned at the collar. He is grimacing and leaning over the boy. The boy is wearing a black suit and bent backwards against a piece of furniture, while gripping the man’s wrists with his hands. Overlaying the image in the bottom left corner is a white rectangle with a narrow, red stripe along two edges. Within the rectangle is the film producer and title, printed in large back text, surrounded by multiple groups of short, blue accent lines. Below the tile are the names of the cast in red text and blue text in the center of a circular wreath made of two blue, leafed branches. Along the bottom of the corner are additional film credits in blue. Overlaying the central image in the other three corners are yellow triangles with thin, curved, black, red, and white line borders along the image edge. Copyright information is printed in blue in the bottom right margin. There is a large, black smudge on the inset rectangle. A set of scratches, some very deep, mar the image along the man’s back on the right side of the image. There is discoloration on the right margin, and heavy ink transfer from another image on the back.

    Depicted:
    Skip Homeier as Emil Bruckner, Fredric March as Mike Frame

    .6 Lobby card on rectangular, off-white paper with a large photographic image in the center and a white exterior border on all four sides. The image shows a man and woman, depicted from the shoulders up, in front of a blue background. The man on the left is wearing a brown, houndstooth jacket and is standing in three-quarter right profile. His left cheek is pressed against the woman’s forehead, his left arm hugging her around the shoulders. The woman has light brown hair that is half-up, and has her right cheek pressed to one side of the man’s chest. She wears a diamond ring on the pinky of her left hand, which is resting on his lapel, as she smiles and looks towards the right side of the frame. Overlaying the image in the bottom left corner is a white rectangle with a narrow, red stripe along two edges. Within the rectangle is the film producer and title, printed in large back text, surrounded by multiple groups of short, blue accent lines. Below the tile are the names of the cast in red text and blue text in the center of a circular wreath made of two blue, leafed branches. Along the bottom of the corner are additional film credits in blue. Overlaying the central image in the other three corners are yellow triangles with thin, curved, black, red, and white line borders along the image edge. Copyright information is printed in blue in the bottom right margin. On the back of the card, a red inscription is hand-stamped in four places, and there is some ink transfer from another image

    Depicted:
    Fredric March as Mike Frame, Betty Field as Leona Richards
    Dimensions
    .1: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    .2: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    .3: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    .4: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    .5: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    .6: Height: 11.000 inches (27.94 cm) | Width: 14.000 inches (35.56 cm)
    Materials
    .1 : paper, ink, tape
    .2 : paper, ink
    .3 : paper, ink
    .4 : paper, ink
    .5 : paper, ink
    .6 : paper, ink
    Inscription
    .6 back, hand-stamped, red ink : From The Collection of / DAVID ZALKUS

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    Restrictions on use. Copyright status is unknown.

    Keywords & Subjects

    Geographic Name
    United States.

    Administrative Notes

    Provenance
    The lobby cards were donated to the United States Holocaust Memorial Museum in 2018 by Ken Sutak and Sherri Venokur.
    Record last modified:
    2023-05-24 16:21:10
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/irn692939

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