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Children's Crusade for Children advertisement poster

Object | Accession Number: 2017.595.1

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    Children's Crusade for Children advertisement poster


    Brief Narrative
    Poster designed by Norman Rockwell advertising for the Children’s Crusade for Children penny sharing relief drive to provide assistance for the war stricken children of Europe. The program was organized during the winter of 1939-1940 under the leadership of Marion G. Canby and Dorothy Canfield Fisher. The program was supported by First Lady Eleanor Roosevelt and special tin collection cans were decorated with the design featured on this poster and distributed to schools around the country. The children were instructed to give as many pennies as they were years old. The principal or a delegated student would then retrieve the money from the can and mail it to a collection center in Kansas or Vermont depending on the school’s location. The crusade had two purposes: to make American children aware of the blessings of living in a democratic country, and to give these children an opportunity to express their sympathy for the plight of war-stricken children in other lands. The nationwide collection ran from April 23 to April 30, 1940.
    Artwork Title
    Children's Crusade for Children
    Event:  1940 April 22-1940 April 30
    distribution: United States
    manufacture: New York
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of David and Lucinda Pollack
    front, top, printed, white ink : CHILDREN’S CRUSADE / FOR CHILDREN
    front, bottom, printed, blue ink : April 22-30, 1940
    front, bottom, printed blue ink : S.A. No 1 / UNION / LIP & BA / LABEL / NEW YORK / REGISTERED 34
    front, bottom right, printed, red ink : Norman / Rockwell
    Distributor: Children's Crusade for Children
    Artist: Norman Rockwell
    Printer: L.I.P. & B. A. Label
    Norman Rockwell (1894-1978) was born in New York City, New York. He studied art at The New York School of Art, The National Academy of Design and The Art Students League. While still a teenager, he was hired as art director of Boys’ Life, the official publication of the Boy Scouts of America, and began a freelance career illustrating a variety of young people’s publications. Throughout his career Rockwell created covers for The Saturday Evening Post. In 1930, he married Mary Barstow, a schoolteacher, and they had three sons. In 1939, Rockwell and his family moved to Arlington, Vermont. In 1943, he painted the Four Freedoms, a series of four paintings based on a speech by President Franklin Roosevelt. The paintings toured the United States in a traveling exhibition and through the sale of war bonds, raised over $130 million for the war effort.

    Physical Details

    Physical Description
    Poster printed on lightweight, white paper with an image of a schoolboy searching in his pocket for change overlaying an image of refugee children walking. The schoolboy wears blue shorts, a white shirt with a red vest and knee high socks. He is standing and facing forward with school books at his feet, reaching into his pocket for loose change. Behind him, three children are walking to the left. The child in front carries a sack in her hand, the middle child is tall and wrapped in a white blanket, and the child behind her is the smallest and has a bag slung over his shoulder. Two lines of white text are at the top of the image and a line of blue text is in a white rectangular box at the bottom. In the top left corner of the box, in blue ink, is a trademark. The artist’s signature is in the lower right corner in red. The paper has three evenly spaced horizontal creases and a centered vertical crease. A layer of paper has separated from the back top right corner of the poster.
    overall: Height: 22.875 inches (58.103 cm) | Width: 17.875 inches (45.403 cm)
    overall : paper, ink

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    Restrictions on use. The United States Holocaust Memorial Museum does not own copyright to this material. No information about the copyright was included on the Deed of Gift.

    Keywords & Subjects

    Administrative Notes

    The poster was donated to the United States Holocaust Memorial Museum in 2017 by David and Lucinda Pollack.
    Record last modified:
    2023-11-30 10:00:26
    This page:

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