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American World War II beat the promise poster prompting workers to beat production quotas

Object | Accession Number: 2018.370.5

Large wartime poster with an anthropomorphized wine bottle, encouraging the reader to not be a bottleneck that was part of RCA Victor’s “Beat the Promise” worker incentive poster series instituted in September 1941, shortly before the United States entered World War II. A bottleneck is a person whose slow work effort reduces the production capacity of the entire chain or process in which they are involved.The poster was part of RCA Victor’s Beat the Promise worker incentive campaign instituted in September 1941, shortly before the United States entered World War II. The promise refers to the company’s production quotas, which employees were encouraged to surpass. The poster series was part of a larger campaign by RCA Victor to increase production for the war effort. The campaign included rallies with war bond drives that featured notable military figures and Victor record recording artists. The campaign was very successful; RCA Victor’s production in 1941 was 14 times greater than in 1939, and production through the first six months of 1942 was 49 times greater than the same period in 1939.

Alternate Title
Don't be a Bottleneck Beat the Promise
publication/distribution:  1941 September-1945 September
distribution: United States
War propaganda
Credit Line
United States Holocaust Memorial Museum Collection, Gift of Suzanne Herskovic Ponder
Record last modified: 2020-06-30 09:21:04
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