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British World War II home front travel time recommendation poster

Object | Accession Number: 2018.370.9

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    British World War II home front travel time recommendation poster


    Brief Narrative
    British wartime poster depicting a figure resembling Hermes, the ancient Greek god of travel. The poster encouraged members of the public that were not essential to the war economy to avoid rush hour travel and allow the workers to commute to and from their places of work in a timely manner. This poster was issued by the Thomas Tilling Group of Companies, a private company that owned and operated a fleet of buses used for public transport and tours. After the fall of France in June of 1940, Great Britain was left alone to withstand the full force of the German military. The country needed every citizen to do their part and assist in national defense. The Ministry of War Transport was created to control shipping, public and private transportation policy, safety, and the resources of Great Britain during World War II. The Ministry of Labour was responsible for managing Great Britain’s economy, including human and material resources, and turned it into a war economy focused on production for the war effort. Workers were tied to jobs that were considered essential and employers were prevented from terminating workers without permission from the government.
    Transport is Vital! Don’t clog the Wheels
    publication/distribution:  1939 September 03-1945 September
    distribution: Great Britain
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of Suzanne Herskovic Ponder
    front, top, printed, red ink : TRANSPORT is vital! / Don’t clog the Wheels –
    front, bottom, printed, red ink : AVOID RUSH HOUR TRAVEL / and let the Workers “GO TO IT” / in comfort
    front, bottom, left, printed, black ink : ISSUED BY THE THOMAS TILLING GROUP OF COMPANIES, ENGLAND
    Distributor: British Information Services
    Printer: Thomas Tilling Ltd.

    Physical Details

    War propaganda
    Physical Description
    Poster printed on medium weight, off white paper showing an image in red of a man from the chest up in left profile wearing a winged cap. Behind him are two, stacked, red, toothed gears surrounded by a circular light blue background. Below the man is a red, horizontal caduceus, a winged staff with snakes winding around it. The image is flanked by lines of red text with select words in bold and highlighted in blue.
    overall: Height: 30.000 inches (76.2 cm) | Width: 19.875 inches (50.483 cm)
    overall : paper, ink
    back, stamped, black ink : BRITISH INFORMATION SERVICES / 30 Rockefeller Plaza / New York City

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    Restrictions on use. The United States Holocaust Memorial Museum does not own copyright to this material. No information about the copyright was included on the Deed of Gift.

    Keywords & Subjects

    Geographic Name
    Great Britain.

    Administrative Notes

    The poster was donated to the United States Holocaust Memorial Museum in 2018 by Suzanne Herskovic Ponder.
    Record last modified:
    2023-08-24 14:12:23
    This page:

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