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US price control poster

Object | Accession Number: 1988.42.33

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    US price control poster

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    Brief Narrative
    This poster is part of the price control program established by the Office of Price Administration in the US during World War II. The OPA was formed on August 28, 1941 by President Roosevelt’s Executive Order 8875. After the passage of the Emergency Price Control Act on January 30, 1942, the OPA tried to counteract the rising prices of food and commodities by introducing rationing and fixing price ceilings on goods. The combination of shipping food and commodities to our troops and allies and the high priority placed on military goods left a scarcity of supplies on the US home front. The OPA developed a local board system in every county and almost every city and town in the US to administer price control and rationing. Price panel assistants would visit local stores to make sure that prices were adjusted accordingly, and report those that were not. The government sent ration tables and price control posters, such as this one, to retailers who would hang them on the walls for the public. Price control continued until November 9, 1946 when President Truman signed an executive order ending all wage and price controls except on rents, sugar, and rice.
    Artwork Title
    The Home Front Pledge
    publication/distribution:  1944
    publication: Washington (D.C.)
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of David and Zelda Silberman
    front, left panel, printed, brown ink : 64.6% / RISE IN COST / OF LIVING / 53RD MONTH / WORLD WAR I
    front, right panel, printed, black and white ink : Price Control Began Here / Before / Price / Control
    front, right panel, printed, brown ink : RISE IN COST / OF LIVING / 53RD MONTH / WORLD WAR II / 25.9%
    front: bottom, printed, black ink, quote in blue ink : Here’s a war job all America may be proud of. / The rise in the wartime cost of living today / is less than half the World War I increase… / only the patriotic cooperation of the public / and businessmen with the government’s price / control program made this record possible… / let’s keep up the good work by keeping the / Home Front Pledge: / “I pay no more than ceiling prices.. / ..I pay my ration points in full.” / UNITED STATES OFFICE OF PRICE ADMINISTRATION
    front, bottom edge, black ink : ✩ U.S. GOVERNMENT PRINTING OFFICE: 1944 – O – 580381
    back, top 2 folds, title, black ink : A WORD ABOUT THIS NEW / GOVERNMENT POSTER
    back, top 2 folds, black ink : This simple and eloquent poster by one of / America’s best known poster artists, F.G. Cooper, / tells a wartime story of great importance to / everyone. It shows graphically the results of / the public’s determination to keep prices from / running away as they did in the last war. / Well displayed, this unusual poster, with / its report on living costs, will do more than / attract attention. It will stimulate all who see / it to strengthen their cooperation with the / wartime program to keep prices stable – to / prevent inflation from gaining headway. / Display this poster prominently. If you can / use more copies they will be supplied on request. / Write to the Bureau of Public Inquiries, Office / of War Information, Washington, D. C.
    Printer: United States Government Printing Office
    Distributor: United States Office of Price Administration

    Physical Details

    War propaganda
    Physical Description
    Paper, mailing poster with 1 vertical and 1 horizontal fold making 4 folded sections. When unfolded, the front has 2 rectangular printed illustration panels at the top on a yellow background. They each depict the a woman in right profile in gray clothes reaching for a brown basket full of goods on a black rectangle with COST OF LIVING written in brown, and a green line below with brown text. In the left panel the woman is reaching to the basket above her head with 1918 printed across the image, and in the right panel the woman is grabbing an orange carrot and red apple at a waist high basket with 1944 printed across the image in blue. Below the panels is a block of text describing the benefits of government price control. At the bottom right is a printed blue circle with the image of the head and shoulders of a woman wearing an apron with her right hand held up in a pledge and white stars across the top. There is small black informational text along the bottom edge.
    overall: Height: 19.500 inches (49.53 cm) | Width: 14.250 inches (36.195 cm)
    overall : paper, ink

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    No restrictions on use

    Keywords & Subjects

    Administrative Notes

    The poster was donated to the United States Holocaust Memorial Museum in 1988 by David and Zelda Silberman.
    Funding Note
    The cataloging of this artifact has been supported by a grant from the Conference on Jewish Material Claims Against Germany.
    Record last modified:
    2022-07-28 18:11:42
    This page:

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