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Poster instructing how to use ration tokens

Object | Accession Number: 1988.42.57

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    Poster instructing how to use ration tokens

    Overview

    Brief Narrative
    This poster is part of the rationing program established by the Office of Price Administration in the US during World War II. It was mailed to food retailers who were required to hang it on the walls of their shop for public viewing. To counteract rising food prices, the OPA introduced ration stamps; blue for processed foods and red for meats and fats. Ration stamps, in book form, were issued to every man, woman, and child to be used to buy food, and retailers would give back ration tokens as change. Each stamp had a number designating the points it was worth and a letter showing the exact period during which it could be used. In order to discourage hoarding, trading, and selling of stamps, the government expected people to destroy their extra ration stamps each month. Rationing was slowly phased out after the war until November 9, 1946 when President Truman signed an executive order ending all wage and price controls except on rents, sugar, and rice.
    Artwork Title
    How to Shop with Ration Tokens
    Date
    publication/distribution:  1944 January-1944 February
    Geography
    publication: Washington (D.C.)
    Credit Line
    United States Holocaust Memorial Museum Collection, Gift of David and Zelda Silberman
    Markings
    front, top, title, white on blue field, ink : OFFICIAL OPA INFORMATION / HOW TO SHOP WITH RATION TOKENS / New System Saves Time, Trouble, Manpower and Paper
    front, 1st image panel, top row, printed, black ink : ALL RED and BLUE stamps / in War Ration Book 4 are / WORTH / 10 POINTS / EACH
    front, 2nd image panel, top row, printed, black ink : FIVE BLUE stamps become / valid beginning Feb. 27: 8A, 8B, 8C, and 8E / EACH STAMP WORTH 10 POINTS / FOR PROCESSED FOODS
    front, 3rd image panel, top row, printed, black ink :THREE RED stamps become / valid beginning Feb. 27: / 8A, 8B and 8C / New stamps become / valid every 2 weeks / EACH STAMP WORTH 1O POINTS / FOR MEAT AND FATS
    front, 4th image panel, top row, printed, black ink :TEAR off ACROSS TOP of page
    front, 1st image panel, bottom row, printed, black ink : RED and BLUE TOKENS are / WORTH 1 POINT EACH
    front, 2nd image panel, bottom row, printed, black ink : RED and BLUE TOKENS are used to make CHANGE for / RED and BLUE stamps / only when / purchase / is made
    front, 3rd image panel, bottom row, printed, black ink : Use RED Tokens with RED Stamps / Use BLUE Tokens with BLUE Stamps / Example: / TOKEN ..1pt. / STAMP . 10 pts. / TOTAL . 11 pts. / TOKENS REMAIN VALID INDEFINITELY
    front, 4th image panel, bottom row, printed, black ink : IMPORTANT! / POINT VALUES / of BROWN and GREEN / STAMPS are NOT changed / BROWN STAMPS, Y and Z / in Book No. 3 Good till Mar. 20, 1944 / GREEN STAMPS, K, L and M / in Book No. 4 Good till Mar. 20, 1944
    front, bottom, white on blue field : RATIONING and PRICE CONTROL mean A FAIR SHARE at A FAIR PRICE
    front, bottom left and right corners, white on black field: OFFICE OF PRICE / ADMINISTRATION / OPA
    back, bottom right, black ink : The Official Poster which is / inside, answers the questions / your customers will ask / about Ration Tokens. / DISPLAY IT PROMINENTLY. / This poster will show them how to shop with tokens… / and will save you time. / REMEMBER, TOKENS GO INTO USE / ON FEBRUARY 27, 1944.
    back, bottom right, black ink : OFFICE OF PRICE ADMINISTRATION / WASHINGTON, D. C. / OFFICIAL BUSINESS / PENALTY FOR PRIVATE USE TO AVOID / PAYMENT OF POSTAGE $300 / OFFICIAL POSTER / ON RATION TOKENS / IS INSIDE
    back, top right, title, black ink : Facts the Retailer Should Know / About the Use of Tokens
    Contributor
    Distributor: United States Office of Price Administration

    Physical Details

    Language
    English
    Classification
    Posters
    Category
    War propaganda
    Physical Description
    Two sided, paper mailing poster with 16 folded sections. When unfolded, the front has 8 panel illustrations in 2 rows depicting a woman demonstrating how to use ration stamps and tokens on a blue field. There are 3 lines of white text at the top, and a line of text at the bottom with a printed black rectangular tag on either end. The back has a blank left half and a right half divided into 3 printed sections. The bottom right section has a text block asking to display the poster prominently. The section to the left has text blocks containing mailing information with an address label adhered across the center. The section above has text blocks instructing the retailer about ration tokens.
    Dimensions
    overall: Height: 27.750 inches (70.485 cm) | Width: 37.375 inches (94.933 cm)
    Materials
    overall : paper, ink
    Inscription
    back, bottom right, address label, black ink : Phillip Baller

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    No restrictions on use

    Keywords & Subjects

    Administrative Notes

    Provenance
    The poster was donated to the United States Holocaust Memorial Museum in 1988 by David and Zelda Silberman.
    Funding Note
    The cataloging of this artifact has been supported by a grant from the Conference on Jewish Material Claims Against Germany.
    Record last modified:
    2022-07-28 18:29:30
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/irn521012

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