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German election poster featuring a photographic portrait of Adolf Hitler

Object | Accession Number: 1990.333.33

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    German election poster featuring a photographic portrait of Adolf Hitler
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    Overview

    Brief Narrative
    German poster featuring a photorealistic, black and white image of Adolf Hitler wearing a Sturmabteilung (SA) uniform. The Sturmabteilung (SA) was a Nazi paramilitary organization responsible for protecting party meetings, voter intimidation, and physically assaulting opponents. As a result of the Great Depression and the growing popularity of the Nazi Party, SA membership swelled to 400,000 by 1932, and by 1933, membership was at approximately two million. On The Night of Long Knives, June 30, 1934, Hitler and the Schutzstaffel (SS) carried out a purge, murdering dozens of SA leaders including its cofounder and commander Ernst Röhm. Afterwards, the SA ceased to play a major role in Nazi affairs. The image is from a portrait of Hitler taken by his personal photographer, Heinrich Hoffmann. Images of Hitler from this photo session appeared in multiple forms of print media. Hoffmann joined the Nazi Party in 1920, and convinced an initially camera-shy Hitler of photography's political value. Hoffmann orchestrated and took photos of Hitler in public and private, and used the images to craft Hitler’s public image as a benevolent leader. Hoffmann’s photographs were published throughout Germany on postcards, stamps, posters, and books. Both Hitler and Hoffman profited financially from the royalties of the photos, and made millions of Reich marks. Hoffman’s assistant, Eva Braun, became Hitler’s mistress in 1930.
    Title
    ja!
    Alternate Title
    yes!
    Date
    depiction:  approximately 1927-1945
    Geography
    depiction: Germany
    Credit Line
    United States Holocaust Memorial Museum Collection
    Markings
    front, bottom right, printed, white : ja! [yes!]
    Contributor
    Subject: Adolf Hitler
    Photographer: Heinrich Hoffmann
    Biography
    Heinrich Hoffmann (1885-1957) was a German photographer and Nazi propagandist. The son and nephew of photographers, he worked in the Hoppé studio in London before setting up in Munich as a portraitist and photojournalist. His photograph of cheering crowds on 2 August 1914 unwittingly captured the young Adolf Hitler, an event which would later benefit Hoffmann's career. Drifting to the far right after the First World War and revolutionary events in Bavaria, he joined the Nazi Party in 1920 and convinced an initially camera-shy Hitler of photography's political value. Hoffman’s assistant, Eva Braun, became Hitler’s mistress in 1930. After 1933, his virtual monopoly of Hitler photographs, as ‘the man who sees the Führer for us’, made him one of the Third Reich's major profiteers. His scenes of carefully constructed intimacy, presenting his master, especially in the regime's early years, as a clean-living, nature-loving man of the people, were massively disseminated. After 1945, though claiming to have been a mere chronicler of events, he was fined and imprisoned. His extensive photo archive survives, including photographs of German political and religious figures, as well as actors, painters, and musicians.

    Physical Details

    Language
    German
    Classification
    Posters
    Category
    Nazi propaganda
    Genre/Form
    Political Posters.
    Physical Description
    Small, black-and-white poster on a white linen backing with a portrait image of Adolf Hitler from the shoulders up. He is facing forward with an expressionless face. Hitler is wearing the collared shirt and tie of a Sturmabteilung (SA) uniform, with a Sam Browne-style belt over his right soldier. In the lower right corner, white, German text is printed at the center of a square-shaped black banner. There are defined creases where the poster was previously folded into quarters.
    Dimensions
    overall: Height: 12.500 inches (31.75 cm) | Width: 9.250 inches (23.495 cm)
    pictorial area: Height: 11.375 inches (28.893 cm) | Width: 8.000 inches (20.32 cm)
    Materials
    overall : paper, ink, adhesive, linen

    Rights & Restrictions

    Conditions on Access
    No restrictions on access
    Conditions on Use
    No restrictions on use

    Keywords & Subjects

    Geographic Name
    Germany.
    Corporate Name
    Nazi Party

    Administrative Notes

    Provenance
    The poster was acquired by the United States Holocaust Memorial Museum in 1990.
    Funding Note
    The cataloging of this artifact has been supported by a grant from the Conference on Jewish Material Claims Against Germany.
    Record last modified:
    2024-03-04 09:02:06
    This page:
    https:​/​/collections.ushmm.org​/search​/catalog​/irn3744

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